Thoughts on
Field notes on SEO, AEO, and growth. Sharing strategy, systems, and the experiments behind growing websites. Built from a decade of getting found, and getting clicks that actually convert.
Field notes on SEO, AEO, and growth. Sharing strategy, systems, and the experiments behind growing websites. Built from a decade of getting found, and getting clicks that actually convert.
AI rewrote how people discover, evaluate, and trust the things they read.
Ranking on Google still matters. But getting cited by ChatGPT, surfaced by Perplexity, and trusted by Gemini matters now too.
The sites that compound aren’t louder. They’re built for crawlers and the models reading on top of them.
That’s the work. Field notes from a decade of getting indexed, getting cited, and getting clicks that actually convert.
All of these are my own thoughts. I might be wrong (in fact, I most likely am).
Google removed FAQ rich results from Search on May 7. Keep the schema, the markup still feeds LLMs and Bing.
A four-week project that reshuffled 1,400 anchors and turned a flat traffic line into a curve.
Rules-of-thumb for content briefs that an LLM can scaffold but only a human can finish.
Talks, workshops and walkthroughs. Clicking a thumbnail loads the embed only then — no YouTube tracking on page load.
Organic growth for SaaS, B2B, and eCommerce. SEO, AEO, and the engineering.
Leading growth, SEO, and AI search across the resume builder. Strategy and the landing-page architecture behind it.
Strategy and landing pages for clients worldwide. Long-running partner work, six years and counting.
Four and a half years across blog and content strategy. The years that taught the rest.